Consumer Behavior: Building Marketing Strategy
Gorde:
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | , |
| Formatua: | Liburua |
| Argitaratua: |
Boston:
Irwin McGraw-Hill,
c2001.
|
| Edizioa: | 8th ed. |
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 123918 | ||
| 005 | 20261004070203.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Hawkins, Del I. | |
| 245 | 1 | 0 | |a Consumer Behavior: |b Building Marketing Strategy |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney |
| 250 | |a 8th ed. | ||
| 264 | 1 | |a Boston: |b Irwin McGraw-Hill, |c c2001. | |
| 300 | |a xxiv, 774p. | ||
| 504 | |a Includes Index | ||
| 020 | |a 0072316020 | ||
| 082 | 0 | 4 | |a 658.8342 |b H394c |2 23 |
| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Marketing strategy | |
| 650 | 0 | |a Consumer psychology | |
| 700 | 1 | |a Best, Roger J. | |
| 700 | 1 | |a Coney, Kenneth A. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 123918 |d 123918 | ||