Assael, H. (2001). Consumer Behavior and Marketing Action (6th ed.). Thompson Learning.
Chicago Style (17th ed.) CitationAssael, Henry. Consumer Behavior and Marketing Action. 6th ed. Cincinnati: Thompson Learning, 2001.
MLA (9th ed.) CitationAssael, Henry. Consumer Behavior and Marketing Action. 6th ed. Thompson Learning, 2001.
Warning: These citations may not always be 100% accurate.