APA (7th ed.) Citation

Assael, H. (2001). Consumer Behavior and Marketing Action (6th ed.). Thompson Learning.

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. Cincinnati: Thompson Learning, 2001.

MLA (9th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. Thompson Learning, 2001.