Schiffman, L. G., Wisenblit, J., & Kumar, S. R. (2016). Consumer Behavior (11th ed.). Pearson India Education Services Pvt. Ltd..
Lua i Stíl Chicago (17ú heag.)Schiffman, Leon G., Joseph Wisenblit, agus S. Ramesh Kumar. Consumer Behavior. 11th ed. Noida: Pearson India Education Services Pvt. Ltd., 2016.
Lua MLA (9ú heag.)Schiffman, Leon G., et al. Consumer Behavior. 11th ed. Pearson India Education Services Pvt. Ltd., 2016.
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