Schiffman, L. G., Wisenblit, J., & Kumar, S. R. (2016). Consumer Behavior (11th ed.). Pearson India Education Services Pvt. Ltd..

Schiffman, Leon G., Joseph Wisenblit, and S. Ramesh Kumar. Consumer Behavior. 11th ed. Noida: Pearson India Education Services Pvt. Ltd., 2016.

Schiffman, Leon G., et al. Consumer Behavior. 11th ed. Pearson India Education Services Pvt. Ltd., 2016.