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Consumer Behavior:

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Detalles Bibliográficos
Autor Principal:	Schiffman, Leon G.
Outros autores:	Wisenblit, Joseph, Kumar, S. Ramesh
Formato:	Libro
Publicado:	Noida: Pearson India Education Services Pvt. Ltd., c2016.
Edición:	11th ed.
Subjects:	Consumer behavior Marketing Consumer psychology
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