APA (7th ed.) Citation

Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer Behavior: Building Marketing Strategy (11th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Hawkins, Del I., and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy. 11th ed. New York: McGraw-Hill/Irwin, 2010.

MLA (9th ed.) Citation

Hawkins, Del I., and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy. 11th ed. McGraw-Hill/Irwin, 2010.