Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer Behavior: Building Marketing Strategy (11th ed.). McGraw-Hill/Irwin.
Citazione stile Chigago Style (17a edizione)Hawkins, Del I., e David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy. 11th ed. New York: McGraw-Hill/Irwin, 2010.
Citatione MLA (9a ed.)Hawkins, Del I., e David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy. 11th ed. McGraw-Hill/Irwin, 2010.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.