Consumer Behavior: Building Marketing Strategy
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| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Llibre |
| Publicat: |
New York:
McGraw-Hill/Irwin,
c2010.
|
| Edició: | 11th ed. |
| Matèries: | |
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| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Hawkins, Del I. | |
| 245 | 1 | 0 | |a Consumer Behavior: |b Building Marketing Strategy |c Del I. Hawkins, David L. Mothersbaugh |
| 250 | |a 11th ed. | ||
| 264 | 1 | |a New York: |b McGraw-Hill/Irwin, |c c2010. | |
| 300 | |a xxii, 778p. | ||
| 504 | |a Includes Index | ||
| 020 | |a 9780070171008 | ||
| 082 | 0 | 4 | |a 658.8342 |b H39c |2 23 |
| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Marketing strategy | |
| 650 | 0 | |a Consumer psychology | |
| 700 | 1 | |a Mothersbaugh, David L. | |
| 942 | |c BK |n 0 | ||
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