Consumer Behavior: Building Marketing Strategy
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| 1. autor: | |
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| Format: | Książka |
| Wydane: |
New York:
McGraw-Hill/Irwin,
c2013.
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| Wydanie: | 12th ed. |
| Hasła przedmiotowe: | |
| Etykiety: |
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|---|---|---|---|
| 001 | 123926 | ||
| 005 | 20261004070204.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Hawkins, Del I. | |
| 245 | 1 | 0 | |a Consumer Behavior: |b Building Marketing Strategy |c Del I. Hawkins, David L. Mothersbaugh |
| 250 | |a 12th ed. | ||
| 264 | 1 | |a New York: |b McGraw-Hill/Irwin, |c c2013. | |
| 300 | |a xxiii, 772p. | ||
| 504 | |a Includes Index | ||
| 020 | |a 9780071318174 | ||
| 082 | 0 | 4 | |a 658.8342 |b H394c |2 23 |
| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Marketing strategy | |
| 650 | 0 | |a Consumer psychology | |
| 700 | 1 | |a Mothersbaugh, David L. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 123926 |d 123926 | ||