Schiffman, L. G., & Kanuk, L. L. (2004). Consumer Behavior (8th ed.). Pearson Education (Singapore) Pte. Ltd., Indian Branch.
Cita Chicago (17th ed.)Schiffman, Leon G., i Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch, 2004.
Cita MLA (9th ed.)Schiffman, Leon G., i Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Pearson Education (Singapore) Pte. Ltd., Indian Branch, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.