APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (2004). Consumer Behavior (8th ed.). Pearson Education (Singapore) Pte. Ltd., Indian Branch.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch, 2004.

MLA (9th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Pearson Education (Singapore) Pte. Ltd., Indian Branch, 2004.