L. Courtland Bovee & Arens F. William. (1986). Contemporary Advertising. Richand D. Irwin Inc.
Chicago-čujuhus (17. p.)L. Courtland Bovee juo Arens F. William. Contemporary Advertising. America: Richand D. Irwin Inc, 1986.
MLA-čujuhus (9. p.)L. Courtland Bovee juo Arens F. William. Contemporary Advertising. Richand D. Irwin Inc, 1986.
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