L. Courtland Bovee & Arens F. William. (1986). Contemporary Advertising. Richand D. Irwin Inc.
Cita Chicago (17th ed.)L. Courtland Bovee i Arens F. William. Contemporary Advertising. America: Richand D. Irwin Inc, 1986.
Cita MLA (9th ed.)L. Courtland Bovee i Arens F. William. Contemporary Advertising. Richand D. Irwin Inc, 1986.
Atenció: Aquestes cites poden no estar 100% correctes.