L. Courtland Bovee & Arens F. William. (1986). Contemporary Advertising. Richand D. Irwin Inc.
Dyfyniad Arddull ChicagoL. Courtland Bovee and Arens F. William. Contemporary Advertising. America: Richand D. Irwin Inc, 1986.
Dyfyniad MLAL. Courtland Bovee and Arens F. William. Contemporary Advertising. Richand D. Irwin Inc, 1986.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.