APA (7th ed.) Citation

L. Courtland Bovee & Arens F. William. (1986). Contemporary Advertising. Richand D. Irwin Inc.

Chicago Style (17th ed.) Citation

L. Courtland Bovee and Arens F. William. Contemporary Advertising. America: Richand D. Irwin Inc, 1986.

MLA (9th ed.) Citation

L. Courtland Bovee and Arens F. William. Contemporary Advertising. Richand D. Irwin Inc, 1986.