Cita APA

L. Courtland Bovee & Arens F. William. (1986). Contemporary Advertising. Richand D. Irwin Inc.

Citación estilo Chicago

L. Courtland Bovee and Arens F. William. Contemporary Advertising. America: Richand D. Irwin Inc, 1986.

Cita MLA

L. Courtland Bovee and Arens F. William. Contemporary Advertising. Richand D. Irwin Inc, 1986.

Warning: These citations may not always be 100% accurate.