L. Courtland Bovee & Arens F. William. (1986). Contemporary Advertising. Richand D. Irwin Inc.
Chicagoスタイル(17版)引用形式L. Courtland Bovee , Arens F. William. Contemporary Advertising. America: Richand D. Irwin Inc, 1986.
MLA(9版)引用形式L. Courtland Bovee , Arens F. William. Contemporary Advertising. Richand D. Irwin Inc, 1986.
警告: この引用は必ずしも正確ではありません.