Contemporary Advertising
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| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Bog |
| Udgivet: |
America
Richand D. Irwin Inc
c1986.
|
| Udgivelse: | 1st ed. |
| Fag: | |
| Tags: |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 124207 | ||
| 005 | 20261004070231.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a L. Courtland Bovee | |
| 245 | 1 | 0 | |a Contemporary Advertising |c Courtland L. Bovee,William F. Arens |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a America |b Richand D. Irwin Inc |c c1986. | |
| 300 | |a XXVII,629P. | ||
| 504 | |a Includes Index | ||
| 020 | |a 0256033021 | ||
| 082 | 0 | 4 | |a 659.1 |b B68c |2 23 |
| 650 | 0 | |a Advertising | |
| 650 | 0 | |a Advertising management | |
| 650 | 0 | |a Mass media advertising | |
| 700 | 1 | |a Arens F. William | |
| 942 | |c BK |n 0 | ||
| 999 | |c 124207 |d 124207 | ||