Clow E. Kenneth & Baack Donald. (2018). Integrated Advertising Promotion, And Marketing Communications (8th ed.). Pearson.
Cita Chicago (17th ed.)Clow E. Kenneth i Baack Donald. Integrated Advertising Promotion, And Marketing Communications. 8th ed. Malaysia: Pearson, 2018.
Cita MLA (9th ed.)Clow E. Kenneth i Baack Donald. Integrated Advertising Promotion, And Marketing Communications. 8th ed. Pearson, 2018.
Atenció: Aquestes cites poden no estar 100% correctes.