Clow E. Kenneth & Baack Donald. (2018). Integrated Advertising Promotion, And Marketing Communications (8th ed.). Pearson.
Citace podle Chicago (17th ed.)Clow E. Kenneth a Baack Donald. Integrated Advertising Promotion, And Marketing Communications. 8th ed. Malaysia: Pearson, 2018.
Citace podle MLA (9th ed.)Clow E. Kenneth a Baack Donald. Integrated Advertising Promotion, And Marketing Communications. 8th ed. Pearson, 2018.
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