APA (7th ed.) Citation

Clow E. Kenneth & Baack Donald. (2018). Integrated Advertising Promotion, And Marketing Communications (8th ed.). Pearson.

Chicago Style (17th ed.) Citation

Clow E. Kenneth and Baack Donald. Integrated Advertising Promotion, And Marketing Communications. 8th ed. Malaysia: Pearson, 2018.

MLA (9th ed.) Citation

Clow E. Kenneth and Baack Donald. Integrated Advertising Promotion, And Marketing Communications. 8th ed. Pearson, 2018.