Clow E. Kenneth & Baack Donald. (2018). Integrated Advertising Promotion, And Marketing Communications (8th ed.). Pearson.
Citação norma ChicagoClow E. Kenneth and Baack Donald. Integrated Advertising Promotion, And Marketing Communications. 8th ed. Malaysia: Pearson, 2018.
Citação norma MLAClow E. Kenneth and Baack Donald. Integrated Advertising Promotion, And Marketing Communications. 8th ed. Pearson, 2018.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.