Clow E. Kenneth & Baack Donald. (2018). Integrated Advertising Promotion, And Marketing Communications (8th ed.). Pearson.
Chicago Style (17. basım) AtıfClow E. Kenneth ve Baack Donald. Integrated Advertising Promotion, And Marketing Communications. 8th ed. Malaysia: Pearson, 2018.
MLA (9th ed.) AtıfClow E. Kenneth ve Baack Donald. Integrated Advertising Promotion, And Marketing Communications. 8th ed. Pearson, 2018.
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