APA (7th ed.) Citation

Kotler Philip & Armstrong Gary. (2012). Principles of Marketing (part-1) (11th ed.). Pearson.

Chicago Style (17th ed.) Citation

Kotler Philip and Armstrong Gary. Principles of Marketing (part-1). 11th ed. Newjersey: Pearson, 2012.

MLA (9th ed.) Citation

Kotler Philip and Armstrong Gary. Principles of Marketing (part-1). 11th ed. Pearson, 2012.