Belch E. George & Belch A. Michaet. (1998). Advertising and Promotion: An Integrated Marketing Communicative. Mc Growhill.
Style de citation Chicago (17e éd.)Belch E. George et Belch A. Michaet. Advertising and Promotion: An Integrated Marketing Communicative. Newyork: Mc Growhill, 1998.
Style de citation MLA (9e éd.)Belch E. George et Belch A. Michaet. Advertising and Promotion: An Integrated Marketing Communicative. Mc Growhill, 1998.
Attention : ces citations peuvent ne pas être correctes à 100%.