Belch E. George & Belch A. Michaet. (1998). Advertising and Promotion: An Integrated Marketing Communicative. Mc Growhill.
Cita Chicago (17th ed.)Belch E. George i Belch A. Michaet. Advertising and Promotion: An Integrated Marketing Communicative. Newyork: Mc Growhill, 1998.
Cita MLA (9th ed.)Belch E. George i Belch A. Michaet. Advertising and Promotion: An Integrated Marketing Communicative. Mc Growhill, 1998.
Atenció: Aquestes cites poden no estar 100% correctes.