Belch E. George & Belch A. Michaet. (1998). Advertising and Promotion: An Integrated Marketing Communicative. Mc Growhill.
Citace podle Chicago (17th ed.)Belch E. George a Belch A. Michaet. Advertising and Promotion: An Integrated Marketing Communicative. Newyork: Mc Growhill, 1998.
Citace podle MLA (9th ed.)Belch E. George a Belch A. Michaet. Advertising and Promotion: An Integrated Marketing Communicative. Mc Growhill, 1998.
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