APA (7th ed.) Citation

Belch E. George & Belch A. Michaet. (1998). Advertising and Promotion: An Integrated Marketing Communicative. Mc Growhill.

Chicago Style (17th ed.) Citation

Belch E. George and Belch A. Michaet. Advertising and Promotion: An Integrated Marketing Communicative. Newyork: Mc Growhill, 1998.

MLA (9th ed.) Citation

Belch E. George and Belch A. Michaet. Advertising and Promotion: An Integrated Marketing Communicative. Mc Growhill, 1998.