APA (7th ed.) Citation

Balan R. K. Prof & Rayudu S. C. Dr. (1994). Public Relations Communication: An Introduction to Mass Media. Castol Book.

Chicago Style (17th ed.) Citation

Balan R. K. Prof and Rayudu S. C. Dr. Public Relations Communication: An Introduction to Mass Media. New Delhi: Castol Book, 1994.

MLA (9th ed.) Citation

Balan R. K. Prof and Rayudu S. C. Dr. Public Relations Communication: An Introduction to Mass Media. Castol Book, 1994.