Cita APA (7th ed.)

Lovelock, C. (2010). Services Marketing: People, technology, strategy. Pearson Education.

Cita Chicago (17th ed.)

Lovelock, Chatterjee. Services Marketing: People, Technology, Strategy. New Delhi: Pearson Education, 2010.

Cita MLA (9th ed.)

Lovelock, Chatterjee. Services Marketing: People, Technology, Strategy. Pearson Education, 2010.