APA (7th ed.) Citation

Lovelock, C. (2010). Services Marketing: People, technology, strategy. Pearson Education.

Chicago Style (17th ed.) Citation

Lovelock, Chatterjee. Services Marketing: People, Technology, Strategy. New Delhi: Pearson Education, 2010.

MLA (9th ed.) Citation

Lovelock, Chatterjee. Services Marketing: People, Technology, Strategy. Pearson Education, 2010.

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