Cita APA (7th ed.)

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.

Cita Chicago (17th ed.)

Kotler, Philip, i Kevin Lane Keller. Marketing Management. 15th ed. New Delhi: Pearson, 2016.

Cita MLA (9th ed.)

Kotler, Philip, i Kevin Lane Keller. Marketing Management. 15th ed. Pearson, 2016.