Cita APA (7a ed.)

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. 15th ed. New Delhi: Pearson, 2016.

Cita MLA (9a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. 15th ed. Pearson, 2016.