Cita APA

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.

Citación estilo Chicago

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th ed. New Delhi: Pearson, 2016.

Cita MLA

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th ed. Pearson, 2016.

Warning: These citations may not always be 100% accurate.