Cita APA (7th ed.)

Keller, K. L., Parameswaran, M., & Jacob, I. (2013). Marketing Management (4thed.). Pearson.

Cita Chicago (17th ed.)

Keller, Kevin Lane, Mg Parameswaran, i Isaac Jacob. Marketing Management. 4thed. New Delhi: Pearson, 2013.

Cita MLA (9th ed.)

Keller, Kevin Lane, et al. Marketing Management. 4thed. Pearson, 2013.