Citazione Stile APA (7a Edizione)

Keller, K. L., Parameswaran, M., & Jacob, I. (2013). Marketing Management (4thed.). Pearson.

Citazione stile Chigago Style (17a edizione)

Keller, Kevin Lane, Mg Parameswaran, e Isaac Jacob. Marketing Management. 4thed. New Delhi: Pearson, 2013.

Citatione MLA (9a ed.)

Keller, Kevin Lane, et al. Marketing Management. 4thed. Pearson, 2013.