Keller, K. L., Parameswaran, M., & Jacob, I. (2013). Marketing Management (4thed.). Pearson.
Chicago Style (17. basım) AtıfKeller, Kevin Lane, Mg Parameswaran, ve Isaac Jacob. Marketing Management. 4thed. New Delhi: Pearson, 2013.
MLA (9th ed.) AtıfKeller, Kevin Lane, et al. Marketing Management. 4thed. Pearson, 2013.
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