Hollensen, S., & Madhumita, . B. (2010). Global Marketing: A Decision-Oriented Approach (4thed.). Pearson India.
Cita Chicago (17th ed.)Hollensen, Svend, i Banerjee Madhumita. Global Marketing: A Decision-Oriented Approach. 4thed. India: Pearson India, 2010.
Cita MLA (9th ed.)Hollensen, Svend, i Banerjee Madhumita. Global Marketing: A Decision-Oriented Approach. 4thed. Pearson India, 2010.
Atenció: Aquestes cites poden no estar 100% correctes.