Cita APA (7a ed.)

Jefkins, . F., & Yadin , D. (2000). Advertising. Pearson.

Cita Chicago Style (17a ed.)

Jefkins, Frank, y Daniel Yadin. Advertising. India: Pearson, 2000.

Cita MLA (9a ed.)

Jefkins, Frank, y Daniel Yadin. Advertising. Pearson, 2000.