Cita APA (7th ed.)

Perreault, William D, & McCarthy, E. J. (2005). Basic Marketing: A Global-Managerial Approach (15th ed.). McGraw-Hill / Irwin.

Cita Chicago (17th ed.)

Perreault, William D, i E. Jerome McCarthy. Basic Marketing: A Global-Managerial Approach. 15th ed. New York: McGraw-Hill / Irwin, 2005.

Cita MLA (9th ed.)

Perreault, et al. Basic Marketing: A Global-Managerial Approach. 15th ed. McGraw-Hill / Irwin, 2005.