APA (7th ed.) Citation

Perreault, William D, & McCarthy, E. J. (2005). Basic Marketing: A Global-Managerial Approach (15th ed.). McGraw-Hill / Irwin.

Chicago Style (17th ed.) Citation

Perreault, William D, and E. Jerome McCarthy. Basic Marketing: A Global-Managerial Approach. 15th ed. New York: McGraw-Hill / Irwin, 2005.

MLA (9th ed.) Citation

Perreault, et al. Basic Marketing: A Global-Managerial Approach. 15th ed. McGraw-Hill / Irwin, 2005.