Business Communication Today /
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| Hlavní autor: | |
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| Další autoři: | , |
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
New Delhi :
Pearson,
c2013.
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| Tagy: |
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| Popis jednotky: | This highly respected book presents strategic and managerial issues in order to emphasize that the decisions made by operations managers should be consistent with a corporate strategy shared by managers in all functional areas. It presents the operations tools and techniques for solving problems in the context of achieving a firm's overall goals and strategies, and provides a balanced treatment of manufacturing and services throughout. The book blends the latest in strategic issues with proven analytic techniques, and offers a wealth of interesting examples to engage readers and bring Operations Management to life. |
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| Fyzický popis: | 583 p. ; 26 cm. |
| Bibliografie: | Includes Index. |
| ISBN: | 9788131757994 |