Business Communication Today /

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Détails bibliographiques
Auteur principal: Bovee, Courtland L.
Autres auteurs: Thill, John V., Chatterjee, Abha
Format: Livre
Langue:anglais
Publié: New Delhi : Pearson, c2013.
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Description
Description:This highly respected book presents strategic and managerial issues in order to emphasize that the decisions made by operations managers should be consistent with a corporate strategy shared by managers in all functional areas. It presents the operations tools and techniques for solving problems in the context of achieving a firm's overall goals and strategies, and provides a balanced treatment of manufacturing and services throughout. The book blends the latest in strategic issues with proven analytic techniques, and offers a wealth of interesting examples to engage readers and bring Operations Management to life.
Description matérielle:583 p. ; 26 cm.
Bibliographie:Includes Index.
ISBN:9788131757994