Schiffman, L. G. (2013). Consumer Behavior (10thed.). Pearson.
Cita Chicago (17th ed.)Schiffman, Leon G. Consumer Behavior. 10thed. New Delhi: Pearson, 2013.
Cita MLA (9th ed.)Schiffman, Leon G. Consumer Behavior. 10thed. Pearson, 2013.
Atenció: Aquestes cites poden no estar 100% correctes.