APA (7th ed.) Zitazioa

Kotler, P. (2013). Principles of Marketing. Pearson.

Chicago Style (17th ed.) Zitazioa

Kotler, Philip. Principles of Marketing. New Delhi: Pearson, 2013.

MLA (9th ed.) Zitazioa

Kotler, Philip. Principles of Marketing. Pearson, 2013.