APA (7e ed.) Bronvermelding

Kotler, P., & Lane Keller, K. (2006). Marketing Management (12th ed.). Pearson Prentice Hall.

Chicago (17e ed.) Bronvermelding

Kotler, Philip, en Kevin Lane Keller. Marketing Management. 12th ed. Upper Saddle River, New Jersey: Pearson Prentice Hall, 2006.

MLA (9e ed.) Bronvermelding

Kotler, Philip, en Kevin Lane Keller. Marketing Management. 12th ed. Pearson Prentice Hall, 2006.