APA (7th ed.) Citation

Kotler, P., & Lane Keller, K. (2006). Marketing Management (12th ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. Upper Saddle River, New Jersey: Pearson Prentice Hall, 2006.

MLA (9th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. Pearson Prentice Hall, 2006.