APA (7th ed.) Zitazioa

Kotler, P., & Lane Keller, K. (2006). Marketing Management (12th ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Zitazioa

Kotler, Philip, eta Kevin Lane Keller. Marketing Management. 12th ed. Upper Saddle River, New Jersey: Pearson Prentice Hall, 2006.

MLA (9th ed.) Zitazioa

Kotler, Philip, eta Kevin Lane Keller. Marketing Management. 12th ed. Pearson Prentice Hall, 2006.