Cita APA

Kotler, P., & Lane Keller, K. (2006). Marketing Management (12th ed.). Pearson Prentice Hall.

Citación estilo Chicago

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. Upper Saddle River, New Jersey: Pearson Prentice Hall, 2006.

Cita MLA

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. Pearson Prentice Hall, 2006.